Business and Marketing Tools

Once you have established the design and content of your website, you need to get the word out. Your account comes with many handy marketing tools to take your photography from a passion to a profitable business.

Search Engine Optimization (SEO)

The most crucial element in your marketing strategy is to have your website easily found by search engines (SEO). When potential clients look for a photographer in their area on Google or Bing, your website needs to show up high in the results page. Zenfolio uses HTML, not Flash, so your site will be easily discovered and indexed by search engines. We automatically submit the site map to all major search engines, and clearly mark which fields are important to fill with keyword-rich content and to display on your pages to make them search engine-friendly.


Social Media Sharing

Built-in social media sharing to Facebook, Pinterest, Google+, and Twitter on your pages makes it easy for you and your visitors to promote your work. You can even export your watermarked images directly to your favorite social networks.

Visitor Registration

Capture your visitors’ information before they can view your photos. The contact information is automatically saved in your account contact list along with which galleries each visitor viewed.

Client Communication

Schedule emails to your entire contact list or just to visitors of certain galleries. Send news and promotions to encourage referrals and boost sales. You can even send reminder emails to visitors that have unpurchased items in their cart

Photographer Central

Get a discounted listing on Photographer Central, the most comprehensive directory of professional photographers for all genres. Photographer Central is designed to help generate even more traffic to your website so you can book more jobs.

Listings That Showcase Your Work

Your listing will visually display samples of your portfolio so new clients can quickly recognize the quality of your work and access your contact information without ever needing to register or pay.

Get Listed

Photographer Central

Coupons & Gift Certificates

Entice customers with amount or percentage-based coupons. They are incredibly easy to create and can be applied to a specific event or product type. You can even create Gift Certificates for your clients. Use them as print credit that is part of the session fee, sell them on your site or gift them as a nice way to say ‘thank you.’

Analyzing Sales

Gauge how well your business is performing with detailed sales reports. In addition to a summary page, you can break down information by date range, orders, products, customers, coupons and top-selling products. Keep tabs on past orders and transactions in your Account Statement.

Need additional help?

Download any of our free guides that cover everything you need to make your website and your business spectacular.

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