Coupons
Note: This feature is exclusive to the Premium account subscribers.
The Zenfolio Premium plan includes the ability to create coupons and use them as a promotional tool to distribute among your potential customers. Amount-based coupons subtract the discount amount from the order total. Percentage-based coupons subtract discounts as a percentage of order total (sales taxes excluded). Finally, base-cost coupons allow customers to order products at their base cost, bypassing any markup you may have added.
Coupons can apply to specific categories such as prints and products, digital downloads, self-fulfilled products and shipping costs.
You can also specify the coupon expiration policy, such as after a certain number of uses, or a certain date. Customers with coupons will be able to redeem them during the checkout process.
It is important to keep in mind that if you are selling at base lab prices, or if your coupon discounts the total amount to less than base lab prices, you as the photographer, are responsible for the difference. Your account balance and credit card may be charged as a result.
Please also review Applying Coupons during checkout.
Coupon types
Coupons can be created in five different formats:
- A face value discount
- A percentage discount
- "At cost" discount
- Shipping amount discount
- Shipping percentage discount
A face value coupon discounts a specific amount from the order total. For example "$5.00 off of any order" would be a face value coupon.
A percentage coupon will apply a specified percentage off of the total order amount, shipping and tax not included. For example "20% off your first order" would be a percentage discount coupon.
An "at cost" discount changes selling prices from your price lists to base prices.
Creating new coupons
- In Edit View, select SELLING from the Main Menu.
- Under Selling, click Coupons.
- Click Create New. A new screen will load with coupon options to fill out.
- Under Coupon information type a name for the coupon. This is for your personal reference only.
Type a description of the coupon (optional).
Create a Coupon Code for your customers to use during checkout.
- Under Coupon Value select the product currency you would like to assign from the drop-down menu.
If you are creating a Product coupon, check the box that reads Discount Products.
Under Coupon Value click Amount. A drop-down menu will appear with the three types of coupons.
Select the type of coupon you would like. If you are creating an Amount coupon type the desired amount in the field next to Discount Amount.
If you are creating a Shipping coupon, check the box that reads Discount Shipping.
Under Coupon Value click Amount. A drop-down menu will appear with the three types of coupons.
Select the type of coupon you would like. If you are creating an Amount coupon type the desired amount in the field next to Discount Amount.
- Under Applicability check to select which types of items you would like your coupon to be used for.
Next to Applies to: click to select if you would like the coupon to apply to All galleries or Selected galleries.
If you choose Selected galleries click Add Gallery, Group or Collection. A pop-up window will open. Navigate to the item you desire and click Select. Repeat until satisfied.
- Under Restrictions enter the Maximum number of uses: or select No Limit.
- Select your start date from the drop-down calendar.
- Select your expiration date from the drop-down calendar or select No Expiration.
- Type in an Order Minimum or select No Minimum.
- Click Save to create the coupon.
Note: It is important to keep in mind that if you are selling at base lab prices, or if your coupon discounts the total amount to less than base lab prices, you as the photographer, are responsible for the difference. Your account balance and credit card may be charged as a result.
