Your website is ready and your shiny online store is open for business. What’s next? You need a clever marketing strategy to capture visitors and turn them into loyal customers. Zenfolio is here to help.
Zenfolio gives you tools for increasing the visibility of your site. Everything that needs to be done to make your site search engine optimized is done for you automatically, behind the scenes.
Your website pages use HTML, not Flash, so they will be easily discovered and indexed by search engines. We automatically submit the site map to all major search engines, and we let you know which fields are important to fill out and display on your pages to make them search engine friendly.
You can use webmaster tools from major search engines, which let you peek at visitors' traffic as well as at how search engines see and index your site, and then fine-tune your content to improve the results.
You can include social media buttons from Facebook, Pinterest, Google+, and Twitter into your pages encouraging sharing between your visitors and enabling viral promotion of your content.
You can export and share your photos to Facebook, Google+ or Flickr. Your website will gain traffic from exposure to social networks as your visitors share your work, virally spreading the word, ultimately resulting in more bookings for you.
Your website and your online store can help you grow a list of clients that you make into repeat buyers and an excellent source of referrals. Ongoing communication with your clients is key to maximizing your profits.
With Zenfolio you have the ability to capture a customer's name, email address, and phone number before showing the photos.
You can schedule periodic e-mail campaigns to your client list with promotions, specials, news, and so on. It is easy to filter client lists by the event as the client’s activities are logged.
Everyone likes a discount. Entice your customers with special deals by using the flexible coupon functionality. You can create amount or percentage based coupons, make them applicable to a specific event, set expiration dates or number of uses, and more. You can even create “at-base-cost” coupons for those special occasions when orders are placed by friends or family members.
Use gift certificates to give your clients print credit as a part of the session fees, as a promotional tool, or just as a nice way of saying thank you. Gift certificates can be used as a payment method during checkout.
Create some urgency by showing a prominent expiration notice in your galleries. You can specify the expiration date and schedule a reminder e-mail to be sent right before the gallery expires. Of course the galleries are never actually deleted. If a client makes an offer you cannot refuse, it’s very simple to make them available again.
Zenfolio has been powering the websites of tens of thousands of professional photographers since 2006. We’ve accumulated a wealth of knowledge over this time and share it with you in this free e-book.Get Free E-book