Marketing

Your website is ready and your shiny online store is open for business. What’s next? You need a clever marketing strategy to capture eyeballs and turn them into loyal customers. Zenfolio is here to help.

Coupons

Who doesn’t like discounts? Entice your customers with special deals by using our flexible coupons functionality. You can create amount or percentage based coupons, make them applicable to a specific event, set expiration dates or number of uses, and more. You can even create “at-base-cost” coupons for these special occasions when orders are placed by friends or family members.

Gift Certificates

Use gift certificates to give your clients print credit as a part of the session fees, use them as a promotional tool, or just as a nice way of saying thank you. Gift certificates can be used as a payment method during checkout.

Expiring Galleries

Create some urgency by showing a prominent expiration notice in your galleries. You can specify the expiration date and schedule a reminder email to be sent right before the gallery expires. Of course the galleries are never actually deleted. If a client makes an offer you cannot refuse, it’s very simple to make them available again.

Capturing E-mail Addresses

The database of email addresses of people who visited your galleries can be a valuable marketing tool, if used with discretion, of course. You have the option to require visitors to leave their email address and other information before accessing the photos. E-mail addresses are saved in your contact list. You can tag them and schedule selective e-mail broadcasts for targeted marketing to your client base.

Export and Share on Facebook, Google+, Flickr, and More

You can export and share your photos to Facebook, Google+ or Flickr. Your website will gain traffic from exposure to social networks as your visitors will share your work, virally spreading the word, ultimately resulting in more bookings for you.

Generating Traffic

Zenfolio gives you tools for increasing the visibility of your site. Everything that needs to be done to make your site search engine optimized is done for you automatically, behind the scenes. You can get an insight into how search engines see your site by using webmaster tools from Google, Bing, and Yahoo. One of the best strategies for increasing traffic is to link to your website from other sites.

We give you tools to help promote your work. Use links to all image sizes or generate an elegant slideshow and embed it into your blog, forum post, or even Facebook. Employ the power of viral marketing by exporting your photos to Facebook or Flickr to build a loyal following.

Every Zenfolio account gets a fully integrated photo blog, which is a great tool to maintain your website's search engines rank by having frequent and relevant blog articles that will be read and shared by your visitors.